Being on Google’s first page is a game-changer for small businesses. Statistics reveal that the first page of Google captures up to 92% of search traffic, dramatically decreasing as users move to the second page. Furthermore, the top result in Google’s organic search results has an average click-through rate of 31.7%, showcasing the significant advantage of securing top rankings. For small businesses, this translates to increased visibility, higher engagement rates, and more traffic, which are crucial for driving sales and conversions. Essentially, being on the first page enhances credibility and greatly increases the chance of attracting potential customers, making it a pivotal factor in the growth and success of small businesses in the digital age.
Google is king. It is the king of search engines, and we turn to it for everything, just like our customers. Investing in SEO will be an excellent investment for your business.
This is what you can do.